146% More Purchases After Switching from Agency to AdAmigo.ai

🧭 Macro Overview

Before joining AdAmigo.ai, The Work Mat Co. relied on a paid media agency to manage their Meta ads. Agency fees were high, and the results were mediocre, and co-founder Rochelle Dallas wanted a decent return on the investment for their start-up business. But with little more than a gut instinct of what would work for their audience, no media buying experience, and limited time to learn the ever-changing nuances of social ads, taking over Meta ads herself felt out of reach.

That all changed with AdAmigo.ai — the first-ever AI built to take full control of your Meta ad account and drive results on autopilot.

🧠 About the Business

The Work Mat Co. creates reusable, cushioned, surface protection work mats for the construction, trade, and DIY world.

As a direct-to-consumer brand built around value and sustainability, every pound spent on ads needed to deliver — efficiently and profitably.

🎯 Goals

• Transition from agency to fully in-house Meta ads

• Maintain or improve performance while scaling

• Save time and reduce reliance on external partners

• Enable a co-founder to run ads without learning the platform

📅 Timeline of Events

📈 Performance Uplift Summary

Comparison Periods:

• Before: 13.01.2025 – 11.02.2025

• After: 12.02.2025 – 12.03.2025

💡 Purchases more than doubled while maintaining strong ROAS and reducing cost per engagement — all with no prior media buying experience.

*Note: We only show percentage changes to protect business privacy, as opposed to showing total values. However, the uplift in key metrics — alongside increased ad spending — should do a great job showcasing the power of our AI agent.

⚙️ AI-Powered Actions Executed (12.02 – 12.03)

🕒 That’s over four full working days of ad operations handled by AdAmigo’s AI — no stress, no guesswork, no hiring.

🛠️ Tools Used

• ✅ AI Recommendation Agent – Provided daily suggestions on scaling, creatives, targeting, and budgeting

• ✅ AI Chat Agent – Used for campaign reports, performance diagnostics, and instant account help

• ❌ No use of AI Ad Creation, Bulk Ad Launcher, or Comment Manager (yet) which should further improve performance

⚙️ Operational Shift

Before AdAmigo.ai: An external agency managed the Meta ads. Rochelle had limited visibility and no direct control.

After Onboarding: Rochelle now runs the account herself with the help of AdAmigo.ai — acting as a full-time performance media expert embedded in her business.

✅ Outcomes

• +146% increase in purchases, while scaling spend

• +28% lift in ROAS, showing increased profitability at scale

• 270 AI-powered actions executed automatically

• ~33 hours saved — time now reinvested in product, content, and strategy

• Zero media buying experience needed to run high-performance Meta ads in-house

💬 Client Testimonial

"What. A. Game. Changer."

“I genuinely see AdAmigo as an integral part of our growth. I love that it’s a very clever piece of tech but still has the human approach to support…

Our budgets are controlled, our spend is being smartly allocated, and our ROAS is up massively. Agencies charging 7x the cost of AdAmigo have been put to shame. I’ve recommended it to many of my contacts — there is literally nothing not to like!”

— Rochelle Dallas, Founder, The Work Mat Co. (G2 Review, March 25, 2025)

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🔎 Why Our Case Studies Are Different

• Fixed time periods ensure the data is real — not cherry-picked

• We include spend behavior — not just ROAS — to avoid misleading optimization claims (lowering spend almost always results in better ROAS or CPLs)

• We highlight bottom-line KPIs that actually grow the business

• We quantify operational lift using real benchmarks

• We do hide total values for the performance metrics to protect the business's privacy

⏱ Time Benchmark Methodology

Time saved is based on stopwatch timing of two senior media buyers from our team:

🧠 Beginners typically need 2–3x longer. AdAmigo levels the playing field instantly.