How LayaSmarts Scaled Purchases by 879% Using AI Instead of Hiring a Media Buyer

🧭 Macro Overview

The founder of LayaSmarts.com came to AdAmigo.ai with a big ambition: to take Meta ads seriously and turn them into a scalable growth channel. With limited prior experience, a small test budget, and no established agency or in-house media buyer, the founder was torn between hiring externally — or giving modern AI a shot.

He chose AdAmigo.ai — and let the machine prove its value.

🧠 About the Business

LayaSmarts.com is a rising India-based fashion brand specializing in contemporary women’s wear. With demand growing organically, the founder wanted to test Meta ads as a serious performance channel — without hiring a full team.

🎯 Goals

• Replace the need to hire an agency or media buyer

• Build Meta ad campaigns from scratch

• Validate Meta as a profitable, scalable growth channel

• Learn along the way with AI as a partner, not just a tool

📅 Timeline of Events

📈 Performance Uplift Summary

Comparison Period:
14.12.2024 – 14.01.2025
vs. 30 days prior

⚠️ Note: This ad account started nearly from scratch, which is why the uplift is so drastic. More mature accounts will likely see more modest gains. This case study shows the potential for brand-new advertisers with minimal Meta ads experience to succeed using AdAmigo.ai.

⚙️ AI-Powered Actions Executed (14.12 – 14.01)

🕒 The founder saved over two full working days in the first 30 days — while also learning how expert-level Meta ads are structured, optimized, and scaled.

🔧 Tools Used

• ✅ AI Recommendation Agent (started in semi-autopilot, later switched to full autopilot)

• ✅ AI Chat Agent (used for launching and optimizing ads via prompts)

• ✅ Bulk Ad Launcher (used to deploy 30+ single image and video creatives effortlessly)

• ❌ AI Comment Manager not used (not launched yet)

• ❌ AI Ad Creation Agent not used (not launched yet)

🛠️ Operational Transformation

Before AdAmigo.ai:
The founder was deep inside Meta Ads Manager, learning by watching YouTube tutorials. Despite spending hours inside the platform, campaign execution was slow and reactive — with very few strategic optimizations done consistently.

After Onboarding:
The AI Agent developed a complete, tailored ad strategy and managed execution on autopilot. Every action was explained, helping the founder learn best practices by observing a true performance-driven system in motion.

✅ Outcomes

• Spend scaled by over 465%

• Purchases grew by nearly 880%

• ROAS improved by over 220%

• Conversion rate more than tripled

• More than 140 ad actions executed by AI

• Over 17 hours saved, replacing trial-and-error with expertise

• No need to hire an agency or media buyer — the AI handled it all

💬 Client Testimonial

"The best tool for managing and auditing your Meta ads performance."

“AdAmigo made launching probably around 30+ unique ads into the ad account incredibly easy thanks to their Google Drive integration. And from there on forward, the AI recommendation tool handled all the rest — and the results speak for themselves.”

— Founder, LayaSmarts.com

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🔎 Why Our Case Studies Are Different

• We show only percentage changes to protect client privacy

• We include spending behavior — since cutting spending can fake performance gains

• We lock in fixed comparison periods to avoid cherry-picking results

• We focus on bottom-line business metrics, not vanity stats

• We quantify time savings, calculated using real benchmarks from expert media buyers

⏱ Time Benchmark Methodology

Time saved is based on stopwatch timing of two senior media buyers from our team:

🧠 Beginners typically need 2–3x longer. AdAmigo levels the playing field instantly.