Stilnovo Launched Meta Ads from Scratch with AI Media Buyer and Beat ROAS Targets by 55%

🧭 Macro Overview

Before partnering with AdAmigo.ai, Stilnovo Shoes had never run Meta ads before. Hiring an agency felt risky, expensive, and opaque.

Instead, they turned to AdAmigo.ai’s AI agents — a rational, data-driven alternative that offered the same level of performance expertise without the hefty agency price tag. The result? A hands-off experience that transformed Meta ads into a profit center — right from day one.

🧠 About the Business

Stilnovo Shoes is a design-led Italian footwear brand that blends minimalist fashion with artisanal craftsmanship. The team wanted to explore Meta ads to reach new audiences — but without adding operational complexity or overspending on agency fees.

🎯 Goals

• Launch Meta ads from scratch, with no prior data

• Get the expertise and ease of an agency — at lower cost

• Turn Meta into a profitable, scalable channel

📅 Timeline of Events

📈 Performance Highlights

Since this was a brand-new Meta ads account, traditional “before and after” analysis didn’t apply. Instead, we looked at initial profitability benchmarks:

💡 Stilnovo’s very first Meta campaign became profitable within days — paying off their AdAmigo.ai subscription 3.1x over in the first month alone.

⚙️ AI-Powered Actions Executed (24.03 – 03.04)

🕒 Seven hours of expert-level campaign building and optimization handled by AI — allowing the Stilnovo team to focus entirely on product and fulfillment.

🛠️ Tools Used

✅ AI Recommendation Agent – Drove daily optimization decisions and scaling suggestions
✅ AI Chat Agent – Used for data analysis, diagnostics, and real-time support
✅ Bulk Ad Launch – Allowed 30+ creatives to go live in minutes

❌ Not Yet Used: AI Ad Creation, Comment Management

⚙️ Operational Shift

Before AdAmigo.ai: Stilnovo had never run Meta ads and was considering hiring an agency — but didn’t feel confident about who to trust, or how much value they'd get for the cost.

After Onboarding: Stilnovo used AdAmigo.ai to launch Meta ads from zero — and hit their profitability targets immediately. The brand now scales profitably with AI agents that require no training, oversight, or media buying background.

✅ Outcomes

• +55% ROAS target surpassed in the first 10 days

• 3.1x ROI on AdAmigo.ai’s monthly fee

• Launched Meta ads with zero prior data or setup

• Saved ~7 hours of campaign building and optimization time

• No need for an agency — AI agents handled it all

💬 Brand Perspective

“We didn’t know where to start with Meta ads. Agencies seemed expensive and hard to trust.

With AdAmigo, we felt in control — and got results immediately. The AI handles everything, and the return on investment was clear from week one. We’re incredibly happy we went this route.”

— Team at Stilnovo Shoes

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🔎 Why Our Success Stories Are Different

• We highlight bottom-line KPIs that actually grow the business

• We quantify operational lift using real benchmarks — no fluff

This Success Story is a little different since we have no performance history on the ad account so we could not conduct our typical "before vs. after" analysis. However, we thought this case study could be just as valuable since it…

• Shows how AI agents can launch Meta ads from scratch — no past spend required

• Demonstrates immediate profitability and operational ROI

• Proves Meta can be a profit center, not just a test

• Highlights AI agents as a cost-effective, rational alternative to traditional agencies

⏱ Time Benchmark Methodology

TaskTime per TaskCampaign Creation1 minAudience Creation6 minAd Creation9 minBudget Optimization4 minCampaign Optimization3 minAudience Optimization6 minAd Optimization6 min

🧠 Beginners typically need 2–3x longer. AdAmigo handles it all — like a pro.